TitleOwn Business Girls
Brief45% of women dream of starting their own business. But only 12% of these women think it is “very likely” that they will ever turn their dream into reality. The main reason: lack of financial support. We used these facts to show the world that women are more than fit to run their own business. They’re born for it. The idea: Own Business Girls – the world’s youngest entrepreneurs. On International Women’s Day 2018 we equipped every female baby born in the hometown of METRO Cash & Carry with a very special business card. It’s worth 2.000€ invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18.!
Agency
Campaign Own Business Girls
Advertiser Metro AG
Brand METRO AG

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