TitleSuper Mamie contre la faim
Campaign Super Mamie
Advertiser Croix Rouge
Brand Croix Rouge Française

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Créée en 2014, Altmann+Pacreau est une agence indépendante fondée par deux publicitaires renommés :
Olivier Altmann, ancien patron mondial de la création de Publicis, ex-fondateur de BDDP&Fils (Omnicom) et créatif multi-récompensé (4eme meilleur Chief Creative Officer au monde) ; Edouard Pacreau, précédemment DGA et responsable du budget Renault pour le monde chez Publicis Conseil, ex Vice-Président de l’agence Leg (Havas).
Altmann+Pacreau est avant tout une agence d’idées. Des idées stratégiques qui permettent aux marques de garder la cap dans un monde de plus en plus agité. Des idées qui donnent des idées pour irriguer tous les canaux de communication. Des idées qu’on a envie d’adopter et de partager. 

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A few months ahead the French Presidential elections, the 30 Millions d’Amis Foundation is launching a shocking campaign on the suffering inflicted on animals. Animal welfare established itself as a growing topic in the public debate and the opinion awareness about the fate of many animals is increasing making it a serious electoral challenge.
In the continuity of its collaboration with its creative agency Altmann+Pacreau and after 3 campaigns successfully launched (generating millions of views) and have been able to move and alert the public
opinion, the 30 Millions d’Amis Foundation decided to tackle a broader mission: Animal Welfare (vs. animal
abandonment only). A campaign to challenge politicians to handle animal protection as part of our core social issues.
Altmann+Pacreau agency imagined a campaign featuring various animals in pain facing the brutality of
human indifference. A moving film in which all animals find themselves united by the same cry of despair.
Directed by Bruno Aveillan (internationally renowned Director and fervent animal advocate) the campaign consists of a cinematic long format and a 90sec version that were broadcast on November 9th, mainly in digital. 

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