TitleThe Newspaper Design Edition
BriefChallenge: The new Samsung Galaxy S8 should be perceived as a new iconic design on the iPhone-dominated Swiss market.On the Galaxy S8’s launch day, the largest daily newspaper in Switzerland was completely redesigned. The layout was entirely changed, the font was updated, a uniform image concept was created, and icons were designed for each section. By doing this, an analogy to the innovative design of the new Galaxy S8 was established.
Agency
Campaign The 20 Minuten design edition
Advertiser Samsung
Brand Samsung Galaxy S8

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Newspaper
Length
Designer R....el Le......ger Subscribers Only
Designer F...x Pf....fli Subscribers Only
Designer D...el P...r Subscribers Only
Production Company S...io F...en Subscribers Only
Creative Director L...nz Cl....nn Subscribers Only
Creative Director S...el W...i Subscribers Only
Copywriter L...s A....rd Subscribers Only
Art Director Ma....as F...st Subscribers Only
Chief Creative Officer D...is L..ck Subscribers Only
Consultant V....sa Zw.....man Subscribers Only
Consultant D....la C...ni Subscribers Only

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