TitleThe Newspaper Design Edition
BriefIn the iPhone dominated Swiss market, the challenge was to promote the new Galaxy S8 as the last word in design. So on the phone's launch day, the largest daily newspaper in Switzerland was completely redesigned. The layout was changed, the font was updated, and new icons were created for each section. That way, readers made the connection between innovative design and the S8. By taking over one of Switzerland's best-known newspapers and giving it a striking new look, a connection was made between innovative design and the new Galaxy S8 phone. The revamped version of the newspaper appeared for just one day, on the launch date of the phone. Readers of a well-known Swiss newspaper were surprised to find that it had been radically redesigned overnight, with a new font, layout and icons. The one-day-only revamp was sponsored by the Galaxy S8, which was launching on the same date. Readers could see with their own eyes how innovative design and the new Galaxy S8 go literally hand in hand.
Campaign The 20 Minuten design edition
Advertiser Samsung
Brand Samsung Galaxy S8

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
Media Type Newspaper
Designer R....el Le......ger Subscribers Only
Designer F...x Pf....fli Subscribers Only
Designer D...el P...r Subscribers Only
Production Company S...io F...en Subscribers Only
Creative Director L...nz Cl....nn Subscribers Only
Creative Director S...el W...i Subscribers Only
Copywriter L...s A....rd Subscribers Only
Art Director Ma....as F...st Subscribers Only
Chief Creative Officer D...is L..ck Subscribers Only
Consultant V....sa Zw.....man Subscribers Only
Consultant D....la C...ni Subscribers Only

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