TitleSnapchat Music Video
Campaign Bacardi & Major Lazer
Advertiser Bacardi
Brand Bacardi

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Chief Creative Officer G..g H..n Subscribers Only
Executive Creative Director D...lo B..r Subscribers Only
Executive Creative Director M...os K....ar Subscribers Only
Associate Creative Director / Art Director M...us Jo....on Subscribers Only
Associate Creative Director/Art Director ..m Co....ly Subscribers Only
Associate Creative Director / Art Director P...o S....io Subscribers Only
Associate Creative Director/Art Director K....yn K..s Subscribers Only
Project Manager N...en M...h Subscribers Only
Executive Producer J...s Y...g Subscribers Only
Producer ..o Ma.....ki Subscribers Only
Business Manager M..t F...ay Subscribers Only
Account Director S...en Pa.....llo Subscribers Only
Account Director J...ua G....an Subscribers Only
Account Manager M...an W..d Subscribers Only
Account Executive R...el P....an Subscribers Only
Director, Behavioral Planning D...is Ro.....ez Subscribers Only
Communications Planning Director P....ck To......icz Subscribers Only
Communications Planner B...nt ..m Subscribers Only
Production Company N...h K....om Subscribers Only
Executive Producer F...a H....en Subscribers Only
Executive Producer N..a A...di Subscribers Only
Tech Lead M...us Os.....en Subscribers Only
Tech Lead Subscribers Only
Tech Lead D...el Is....on Subscribers Only
Animation/3D M....as Li....en Subscribers Only

About BBDO New York

At BBDO our mission is to create and deliver the world’s most compelling commercial content. We’re big, but nimble; traditional, yet innovative. Always creative. And always driven by this greater sense of purpose.

How do we accomplish this? We are driven by our obsessive focus on The Work, The Work, The Work. The Work is what we do everyday to reinforce or change behavior – and lead to financial reward for our clients. The only work that matters to us is work that changes behavior.

We never let the cement harden.

The Work encompasses every kind of creative content that can touch the consumer and reinforce the brand— and means more today than ever before:  

Rooted in behavioral insights. Now enhanced by behavioral data.
Famous content. Now contextually relevant to overcome fragmentation.
Unwavering commitment to craft. Now a more nimble approach to production.
Always effective. Now a faster, more streamlined process.




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