By now you all understand what blockchain is, right? Never mind: you can always read this article.

Even if you don’t have time, trust us: it’s an indelible ledger that’s almost impossible to hack. But online broker TD Ameritrade and Havas New York did just that, by taking a counterintuitive retro approach. Utilizing blockchain’s “op return” function – an 80-character memo of a transaction – the agency used more than 60 transactions to create an ASCII image of the TD Ameritrade logo. Proving once again that advertising, like life, will always find a way. 

TitleThe first ad in the blockchain
Agency
Campaign The first ad in the blockchain
Advertiser TD Ameritrade
Brand TD Ameritrade

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Date of First Broadcast/Publication Subscribers Only
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Media Type Digital
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