TD Ameritrade - "The first ad in the blockchain"

Havas New York

Havas New York New York, United States

15071

By now you all understand what blockchain is, right? Never mind: you can always read this article. Even if you don’t have time, trust us: it’s an indelible ledger that’s almost impossible to hack. But online broker TD Ameritrade and Havas New York did just that, by taking a counterintuitive retro approach. Utilizing blockchain’s “op return” function – an 80-character memo of a transaction – the agency used more than 60 transactions to create an ASCII image of the TD Ameritrade logo. Proving once again that advertising, like life, will always find a way.
Title	The first ad in the blockchain
Agency	Havas New York
Campaign	The first ad in the blockchain
Advertiser	TD Ameritrade
Brand	TD Ameritrade
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Digital
Length	114 seconds