Blizzard est une crème glacée de Dairy Queen pour laquelle on démontre son côté très crémeux depuis près de trente ans en la renversant et sans qu'elle ne coule. Partant de ce postulat et pour surprendre le consommateur, Dairy Queen et Ogilvy Panama ont crée des boutiques éphémères d'un genre un peu particuler où des acrobates, la tête à l'envers, servaient Blizzard aux clients des centres commerciaux. Le côté spectaculaire de l'opération a permis qu'elle soit relayée à grande échelle sur les réseaux sociaux et a rapporté 3 Lions de Bronze à Cannes. |
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| Title | Blizzard store |
| Agency | P4 Ogilvy & Mather |
| Campaign | Blizzard store |
| Advertiser | International Dairy Queen |
| Brand | Dairy Queen |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Commercial Animation Plan |
| Length | |
| Chief Creative Officer | P...y ..n Subscribers Only |
| General Creative Director | C...ho C....ra Subscribers Only |
| Creative Director | W...er L...e Subscribers Only |
| Creative Director | K...i Re....po Subscribers Only |
| Art Lead | R....to P...ez Subscribers Only |
| Graphic Designer | Fr....in .u Subscribers Only |
| Illustrator | S...io F...a Subscribers Only |
| Illustrator | Fe....do A...ta Subscribers Only |
| Producer | A....so D..az Subscribers Only |
| Producer | S...el Ma....ez Subscribers Only |
| Art Director | G...e S....te Subscribers Only |
| Director | C...ho C...o Subscribers Only |
| Director of Photography (DOP) | A...s Go....ez Subscribers Only |
| Make-Up Artist | B...ie L....es Subscribers Only |
| Photographer | P..l Ca.....ero Subscribers Only |
| General Manager | M...ica U....ia Subscribers Only |
| Account Director | O..a Ep....io Subscribers Only |
| Account Executive | L....la G...ia Subscribers Only |
| Strategic Planner | Is....la O...ga Subscribers Only |
| Digital | M...a E..a F...a Subscribers Only |
| Account Service | Subscribers Only |
| Account Service | J...ua He.....ez Subscribers Only |
| Additional Credit | .a t...u Pe......nce Subscribers Only |
| Additional Credit | Co....to P...ma Subscribers Only |
| Additional Credit | Ge....ry P...ma Subscribers Only |
| Additional Credit | ..X P...ma Subscribers Only |
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