TitleMaking the world accessible, dot by dot.
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Campaign Making the world accessible, dot by dot.
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Brand Dot Incorporation

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About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

Latest News

The 14th Innovation Day is dedicated to new strategies for the future

Together with partners IP Deutschland, Frankfurter Allgemeine Zeitung, G+J e|MS, Antenne Bayern and Samsung, Serviceplan Group hosts the 14th Edition of Innovation Day at the Munich House of Communication on Wednesday 26 September.


Every year at Oktoberfest time, a carefully curated group of top international speakers and personalities from the worlds of business, politics, media and communication meet at the House of Communication for Innovation Day. Top of the agenda are themes around current developments and trends in the media and communications industry, and insights into visionary business ideas and technological developments, presented in the form of lectures, discussions and workshops.

This year, more than 400 guests including Board Members, Managing Directors and Brand Managers congregate in Munich for Innovation Day at the invitation of Serviceplan Group and our partners; IP Deutschland, Frankfurter Allgemeine Zeitung (F.A.Z), G+J e|MS, Antenne Bayern and Samsung. Following a welcome from Florian Haller, CEO of Serviceplan Group, the moderator and journalist Wolfram Kons guides the participants through the day.

Former German Foreign Minister Sigmar Gabriel opens this year's Innovation Day with a keynote address on Europe's path to a digital future. The CEO of G+J e|MS, Julia Jäkel, points out some particularly important issues for leadership in the age of digitalisation. If you want to make yourself heard above the deluge of advertising messages, your brand communication has to be more imaginative today than ever before.

At a talk devoted to creativity, Oliviero Toscani and Serviceplan's own multi-award-winning Chief Creative Officer Alexander Schill will provide insights into the creative process, from inspiration to the finished campaign. In his presentation, media expert Tyler Brûlé will reveal insights into how he uses his globally acknowledged status as a style expert to market luxury in a new way and the innovative platforms he is creating in the process. Alibaba Group General Manager Europe Terry von Bibra will be talking about what German retailers and brands can learn from China's e-commerce giants. Successful media all-rounder Joko Winterscheidt will be revealing why he is turning to print at a time of digitalisation, why personalised magazines have become a megatrend, and how he is building on his profile as a personality brand with a men's magazine. Top speakers such as economist and leadership expert Prof. Dr. Klaus Schweinsberg, digital and business expert Carsten Knop, and internationally renowned artificial intelligence expert Prof. Jürgen Schmidhuber will also be joining the stage at the House of Communication.

The Innovation Lounge

At this year's Innovation Day, guests will also be able to find inspiration in our "Innovation Lounge". This is where technical vision and developments come to life. Alongside the daily programme, there will also be the opportunity to experience the innovations of tomorrow, today. In addition to creative and futuristic gadgets, guests can also discover and test technical innovations that will affect life in the future. And in the lounge, innovative pioneers will present the latest developments and their applications for the entire communications industry.

Host and Serviceplan Group CEO Florian Haller says: "The Innovation Day is a day full of inspiration and new ideas for our guests and partners – IP Deutschland, F.A.Z., G+J e|MS, Antenne Bayern and Samsung. Personally, I am also looking forward to many exciting speakers and personalities joining our stage at the House of Communication."

Further details about the speakers of the day, the programme and the Innovation Lounge can be found on the website innovationstag.de/en/.

CMO Award Night

For the fifth time, the "CMO of the Year" will be awarded during the evening of the Innovation Day. Under the motto of "From CMOs for CMOs", the "CMO of the Year" Council selected Germany's top 10 Chief Marketing Officers through an online survey – based on the five evaluation criteria of person, success, image, innovation and internationality. The winner was then determined by the 21-member "CMO of the Year" jury in a session lasting several hours. The recipient will be awarded the coveted trophy in the presence of around 400 decision-makers tonight at the CMO Award Night in the Alte Bayerischen Staatsbank in Munich. The gala will be hosted by Wolfram Kons, who is also hosting Innovation Day, and the journalist and non-fiction writer Gabor Steingart will give the evening address.

Throughout the day, everyone will be able to find up-to-date quotes, photos, and more on social media twitter.com/innoloft and facebook.com/innoloft. Photos for editorial use will be available during the afternoon/from Thursday at sp-url.com/itag-fotos2018.

All information on the "CMO of the Year" award can be found at innovationstag.de/cmo-of-the-year where the winner will be showcased tomorrow morning.

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