TitleBreaking ballet
Agency
Campaign Breaking ballet
Advertiser Johannesburg Ballet Company
Brand Johannesburg Ballet Company

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
Creative Director ..f T...r Subscribers Only
Creative Director N...i Tay.......rett Subscribers Only
Copywriter J..f T...r Subscribers Only
Art Director N...i Tay.......rett Subscribers Only
Photographer P..l S....ls Subscribers Only
Director J...a T...on Subscribers Only
Director R..s G....tt Subscribers Only
Director C...e C....ee Subscribers Only
Director ..e N...i Subscribers Only
Production Company Producer S...ia Fi.....on Subscribers Only
Production Company Producer Lin......ane B....rd Subscribers Only
Production Company Producer ..z D..l Subscribers Only
Production Company Producer M....yi Mp.....le Subscribers Only
Production Company Producer A...n Gl....er Subscribers Only
Agency Producer Bo.....lo Ra.....ana Subscribers Only
Agency Producer S...ra G...s Subscribers Only
Graphic Designer Kh....we M....ba Subscribers Only
Animation/3D Si....so Mk.....zi Subscribers Only
Director of Photography (DOP) D...n T....li Subscribers Only
Director of Photography (DOP) A..m . B...el Subscribers Only
Director of Photography (DOP) W...ie ..l Subscribers Only
Director of Photography (DOP) M....el C...ry Subscribers Only
Editor M..k ..h Subscribers Only
Editor ..y K..z Subscribers Only
Editor J...s O'.....van Subscribers Only
Sound Engineer D...d ..w Subscribers Only
Wardrobe / Stylist M....sa M...ed He.....on Subscribers Only
Data TBWA.........caris D...an Subscribers Only
PR S...a K....tz Subscribers Only
Editing Company ..e Up....rs L...s Subscribers Only
Post Production L..t P..t Pr.....ion Subscribers Only

About TBWA\Hunt\Lascaris Johannesburg

CHALLENGING CONVENTION

The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks. 

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