| Title | Price on our lives |
| Brief | A wearable $1.05 price tag symbolises the price politicians put on student lives by accepting money from the NRA gun lobby. The price on the tags is calculated by dividing the total amount received from the NRA by the total number of students. These downloadable price tags were distributed on social media via student activists like Emma Gonzalez (1.5M followers) and David Hogg (782.4k followers). Student activists also wore the price tags for interviews and spoke about them at the gun control march in Washington D.C. |
| Agency | McCann New York |
| Campaign | Price on our lives |
| Advertiser | March for our lives - parkland students |
| Brand | March for our lives |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| President | D...ka Bu......ani Subscribers Only |
| Chief Creative Officer | S..n B...n Subscribers Only |
| Chief Creative Officer | ..m M...hy Subscribers Only |
| Executive Creative Director | D....la V...a Subscribers Only |
| Executive Creative Director | S...n Y...g Subscribers Only |
| Associate Creative Director | L...s S...ks Subscribers Only |
| Associate Creative Director | W....am Mo.....ery Subscribers Only |
| Art Director | A...e De....ro Subscribers Only |
| Chief Production Officer | N...y A...am Subscribers Only |
| Lead Producer | Ga.....le L..y Subscribers Only |
| Executive Producer | Ch.....ne L..e Subscribers Only |
| Production Company Producer | C...ce B....tt Subscribers Only |
| Social Media Director | S...h Ch....ck Subscribers Only |
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