TitlePrice on our lives
BriefWe created a wearable $1.05 price tag to symbolize the price politicians put on student lives by accepting money from the NRA gun lobby, and show how they value money more than student lives. The price on the tags is calculated by dividing the total amount received from the NRA by the total number of students. These downloadable price tags were distributed on social media via student activists like Emma Gonzalez (1.5M followers) and David Hogg (782.4k followers). Student activists also wore the price tags for interviews and spoke about them at the gun control march in Washington D.C. The price tags not only called out politicians who take money from the NRA, they became central to the sustained message of gun reform in America as well as an online fundraising tool for the movement.
Agency
Campaign Price on our lives
Advertiser March for our lives - parkland students
Brand March for our lives

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