BriefJune 24th 2018 was a historical date: from this day on, women in the Kingdom of Saudi Arabia were finally be allowed to obtain their driver’s license and drive cars. Together with Audi, we wanted to celebrate this date. Congratulate all new female drivers on even another step to live their role within the society with more independence. And welcome them to the driver’s seat.The film „Doors“ stages these new possibilities in a charming way: we see a married modern Saudi couple and experience how this new equal role applies in everyday life. In a respectful, charming and subtle way, the roles are turned around – and our female protagonist opens the passenger’s door for her husband. Then she enjoys her new freedom and speeds off in an Audi. And on to future explorations.
Campaign Sometimes history is written. This time, it is driven.
Advertiser Audi
Brand Audi

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Television
Production Company S...k F...s Subscribers Only
Advertising Manager J..rg D....el Subscribers Only
Chief Marketing Officer (CMO) Gi....ni Pe....no Subscribers Only
Project Manager C....la M...e Subscribers Only
Project Manager Ba....an J...an Subscribers Only
Art Director A....as W...er Subscribers Only
Art Director B...co W...r Subscribers Only
Copywriter M...el Fo....ch Subscribers Only
Copywriter H....ng Ko....nn Subscribers Only
Account Director D....ee Sc.....ski Subscribers Only
Agency Producer J...a K..p Subscribers Only
Director Subscribers Only
Cameraman D....ri Kar......nis Subscribers Only
Post Production .x ..x Subscribers Only
Music ..t . M....ne H....rg Subscribers Only
Creative Managing Director G...it Z...e Subscribers Only

Related Ads

Job Board

createselect: Head of Marketing createselect
London (Greater), United Kingdom

Latest Ads