BETC is one of the top advertising agencies in France, and is part of the Havas Group (5th Global ranking). We are a creative hive designed to connect brands with the world through media channels such as TV, cinema, radio, print, design and the web. Our creativity and the effectiveness of our campaigns have often been awarded. We work for brands that are both French and international: Air France, Canal+, Peugeot, Evian, Disneyland, Mondelez International...
This November, Havas Health & You hosted its first &YOU UNLEASHED events, a new series of companywide virtual and live programming run in partnership with Cannes Lions to inspire creativity and innovation. HH&Y Chief Creative Officer Eric Weisberg tells Dare! about the event, his experience at Havas so far, and his personal philosophy on creativity.