TitleMETRO : Guangzhen
Agency
Campaign METRO Global Brand Campaign
Advertiser Metro AG
Brand Metro

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Global Chief Creative Officer Al.....er S...ll Subscribers Only
Managing Director M....el Sc.....er Subscribers Only
General Managers Creative Arts L..f Jo.....en Subscribers Only
General Managers Creative Copy P....ck Ma......sen Subscribers Only
Creative Director J...b Rh......nder Subscribers Only
Creative Director H..o G....in Subscribers Only
Art Director C...ma P....ra K...ter Subscribers Only
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About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

Latest News

Serviceplan Win 1 Grand LIA, 4 Gold, 5 Silver and 8 Bronze at LIA Awards 2018

Serviceplan Group have won 1 of 12 GRAND LIA Awards for le BECK’s, which was also awarded 3 Gold and 1 Silver award.  Serviceplan are the Number 2 Ranked German agency at LIA 2018.

 

LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

Serviceplan Group celebrated an outstanding haul of awards at LIA 2018, including 1 of only 12 Grand LIA Awards handed out this year, for le Beck’s ‘The Legendary Beer Can’, which also collected 3 Gold and 1 Silver LIA.  An impressive sweep of awards included; 1 Grand LIA, 4 Gold, 5 Silver and 8 Bronze. 

The Package Design Grand LIA was awarded to Serviceplan Germany for theStructural Packaging for Beck's titled “Le Beck's: The Legendary Beer Can”

"For me, it was love at first sight. I have never seen anything like this. I think the shape of the packaging is a real game changer. Everything from the craftsmanship of the glass to its finish was seamless," commented Isabelle Dahlborg Lidström, Jury President for Design and Package Design, on the Le Beck’s Package Design Grand LIA. 

Serviceplan Germany and Korea were jointly awarded 1 Gold, 3 Silver and 1 Bronze for Dot Mini, The First Smart Media Device for the Visually Impaired. Serviceplan Korea and Serviceplan Innovation are incubating DOT brand and Dot Mini's concept and overall marketing consulting in partnership with the DOT Inc and cloudandco.

 

Serviceplan Greater China celeberated success with a Silver for The One Club ‘Portfolio Night – Seek Your Way’ in Print.

 

3 Bronze LIA Awards were given to Serviceplan Campaign X and Neverest for the ‘Adoptify’ campaign for Tierschutzverien München e.V. Also collecting 1 Bronze each were; ‘Featuring Alexa’ – Too Many T’s  (Serviceplan Innovation); Fittle ‘The first 3D printed Braille puzzle’  - LV Prasad/ Ravensburger/ WHO (Serviceplan Health & Life and Serviceplan Innovation); and MINI ‘The Shortcut Billboards’  (SP Campaign X/NEVEREST).

 

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