TitleLive Big : South
Campaign Live Big
Advertiser South Western Railway
Brand South Western Railway

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Date of First Broadcast/Publication Subscribers Only
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Media Type Print
Executive Creative Director B...y Fa....ul Subscribers Only
Creative Director J..l M...er Subscribers Only
Creative Team J....ca W...on Subscribers Only
Creative Team A...ia ..b Subscribers Only
Agency Producer Vi....ia D...n Subscribers Only
Agency Producer L..a B..w Subscribers Only
Account Handling ..b C...er Subscribers Only
Account Handling C...s B...on Subscribers Only
Account Handling Vi....ia Ma.....ie Subscribers Only
Planning N...la D...ll Subscribers Only
Agency Designer S..a N...s Subscribers Only
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Collage artist D..e H...gi Subscribers Only

About WCRS

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This week sees the launch of the ‘Sleep Out’ OOH campaign, with creative by WCRS and media donated by Jack, in partnership with End Youth Homelessness.

The annual national event challenges participants to face the cold of a winter night and swap their bed for a sleeping bag and cardboard mat, fundraising for homeless and disadvantaged young people in the UK. The event does not replicate homelessness but gives an insight into what it might be like.

Sleep Out is a night of two halves: a team-spirited feel-good factor celebration in the first instance, before the harsh reality of sleeping outdoors in the UK winter sets in.

The posters – illustrated by Oli Frape - depict the dichotomy of Sleep Out through a vivid-toned positive description, alongside a creeping negative shadow version, which hail to the challenging nature of the event.

The campaign will appear on 110 sites across the UK, from Bristol to London and Edinburgh - kindly provided by Jack.

Sleep Out’s 16 UK-wide events in October and November are expecting more than 3,000 people to take part and raise £1.5million in support of some of the 86,000 young people that experience homelessness in the UK every year.

To find your local event and sign up to Sleep Out, visit: www.eyh.org.uk

The campaign will run from 1/10/18 until 14/10/18. 

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