In 1995 we set out to create a new kind of network. That was international from birth. That was built through start-ups rather than acquisition. Where the local management has local equity. Twenty-one years later, M&C Saatchi’s unique structure, philosophy and culture has produced: A network of twenty-five agencies in all major cities and territories. And nine specialist companies. A federation of entrepreneurs who are free to grow, innovate and create. Who work better together because we are like each other and like each other.
Twinings Appoints M&C Saatchi As Lead Creative Agency
Twinings has appointed M&C Saatchi with immediate effect as lead creative agency to develop a new integrated campaign on the brand.
Twinings have also confirmed that, by mutual consent, they & AMV have parted company after 8 years on the basis of changing communications requirements.
Twinings has a rich heritage and is on a growth journey led by innovative new product launches and blends including Superblends and Cold Infuse which was launched earlier this year. With these new formats Twinings is strengthening its position in the market as a leading tea brand.
Liz Ashdown, Brand Director, Twinings: “We are delighted to be appointing M&C Saatchi to support Twinings. M&C Saatchi cut through our business challenges and showed bravery and inspiring brand idea thinking through the pitch process. We can’t wait to get started and look forward to a long partnership.”
Giles Hedger, CEO, M&C Saatchi: “Twinings will occupy a very special place in our client portfolio and we look forward to a long and exciting partnership.”