BriefWomen with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The press designs, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
Campaign #BreakTheCycle Campaign
Advertiser Project Alert Violence Against Women
Brand Project Alert Violence Against Women

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