TitleWhat’s an MRI?
Campaign What’s an MRI?
Advertiser Pediatric Brain Tumor Foundation
Brand Pediatric Brain Tumor Foundation

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Production Company R..f S...io Subscribers Only
Animation Director G..o T...i Subscribers Only
Lead Animator D...k He.....es Subscribers Only
Executive Producer C....al Ca....ll Subscribers Only
Creative Director J...n Sp....ng Subscribers Only
Creative Director M..e ..n L...a Subscribers Only
Creative Director Fab......atu .e Q....oz Subscribers Only
Associate Creative Director K..k Wi....ms Subscribers Only
Associate Creative Director D...d Fr....te Subscribers Only
Copywriter D...en Ca....ll Subscribers Only
Art Director R....do G...el Subscribers Only
Art Director J...ez Ro.....es Subscribers Only

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Pediatric Brain Tumor Foundation and RPA Introduce Immersive Augmented-Reality Experience to Help Emotionally Support Kids During Cancer Care

A cancer diagnosis is scary for anyone, but for a child it can be even scarier as they encounter complex terminology and daunting procedures. The Pediatric Brain Tumor Foundation (PBTF), the world's leading nonprofit dedicated to families facing a child’s brain tumor diagnosis, leading independent ad agency RPA and award-winning creative production partner Tool of North America are launching an immersive augmented reality (AR) experience starring the Imaginary Friend Society. This fictional group of characters first made their debut last fall in 20 animated short films that explain different facets of cancer care to children.

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