TitlePromote Yourself
Agency
Campaign Promote Yourself
Advertiser Volkswagen
Brand Audi

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Telecine
Sound Design and Mix
Editing Company
Founder P..l Ve....es Subscribers Only
Executive Creative Director W..l Mc.....ss Subscribers Only
Creative Director E...h P....er Subscribers Only
Art Director J...h T..m Subscribers Only
Copywriter C...os S...ge Subscribers Only
Director of Integrated Production C...g A...n Subscribers Only
Producer G...y G....er Subscribers Only
Associate Producer J...a ..n De....er Subscribers Only
Head of Brand Management D...d C...s Subscribers Only
Group Brand Director C..a W...on Subscribers Only
Brand Director A...an D...i Subscribers Only
Brand Supervisor C...y Wa.....rf Subscribers Only
Brand Manager J....le St.....ng Subscribers Only
Group Strategy Director ..i Ku.....ach Subscribers Only
Strategic Planner C..y L...ne Subscribers Only
Business Affairs Director Qu....An P..n Subscribers Only
Traffic Manager Je....ia H....ng Subscribers Only
Director of Lumberyard R...el B...rd Subscribers Only
Marketing Operations Manager J..f Sa....rs Subscribers Only
Production Company M...on J...el Z...er (...) Subscribers Only
Director C...g Gi.....ie Subscribers Only
President D...d Z...er Subscribers Only
Executive Producer E..a Wi.....son Subscribers Only
Line Producer .d Ca.....an Subscribers Only
Director of Photography (DOP) G...a P...s Subscribers Only
Production Designer P...r Ki.....ard Subscribers Only
Editor R..k R....ll Subscribers Only
Executive Producer S..y R....ez Subscribers Only
Producer B....ra H...y Subscribers Only
Assistant Editor ..e S...ck Subscribers Only
Mixer C...s Pi....on Subscribers Only
Sound Designer C...s Pi....on Subscribers Only
Executive Producer S...t G...ry Subscribers Only
Producer J..f M...in Subscribers Only
VFX / Finishing Ei....FX Subscribers Only
Executive Producer S...a Bo....an Subscribers Only
Producer R..n D....an Subscribers Only
Shoot Supervisor Je.....rc D...er Subscribers Only
Shoot Supervisor J...en F...st Subscribers Only
VFX Creative Director Je.....rc D...er Subscribers Only
2D Lead R..y Zu.....an Subscribers Only
3D Lead Artist J...en F...st Subscribers Only
Lead Flame Artist P...ip I...o Subscribers Only
Flame Artist Al.....ra Ko.....ski Subscribers Only
Nuke Artist K...o T...ka Subscribers Only
Nuke Artist S...n T..u Subscribers Only
Nuke Artist A..x T...or Subscribers Only
Matte Painting J...ar ..e Subscribers Only
Motion Graphic Designer Y..n M....rd Subscribers Only
Motion Graphic Designer Jo....an ..e Subscribers Only
Rigging T...as L...z Subscribers Only
Lead Modeller L....ia S....na Subscribers Only
Data Ny....ye M...an Subscribers Only
Colorist Subscribers Only
Color Producer Al.....ra L....no Subscribers Only

About Venables Bell & Partners

Latest News

Electric Has Gone Audi

Major UK TV and News Takeover Announce the First All-electric Audi


The Manifesto campaign celebrates ‘Electric has gone Audi’ at the brand summit in San Francisco, US, with the worldwide debut of the e-tron.


The TV ad, created by Venables Bell & Partners, demonstrates how the best usually aren’t the first. Mohammed Ali, Elvis Presley and Salvador Dali were not the very first in their field but are certainly considered among the best.


Audi did not invent the electric car but, by injecting its Vorsprung durch Technik DNA, has created the e-tron. As the tagline says, ‘Electric has gone Audi’.


In the UK, Audi will be the first brand to take advantage of the new ground-breaking media package IMPACT*. This includes a one-day takeover of the first full page ad in all key national and regional print titles, together with their digital homepages including the Big City** package, reaching over 21 million adults across the country. All creatives were produced by BBH London.


Benjamin Braun, Marketing Director of Audi UK, says: “We’ve just gone electric with the arrival of the e-tron - a game-changing moment in the history of motoring. Injecting Audi DNA has created a model destined to become legendary for its intelligence, design, connectivity and performance.”


The TV ad will also be shown in cinemas and aired on TV for three weeks from Tuesday 18 September, during major spots including ITV’s X-Factor, Channel 4’s coverage of the Japanese GP, and Sky Sports coverage of the Ryder Cup.

Additionally, OOH will feature static and digital billboards with electrifying graphics that were created with lasers directed through 8ft metal stencils. Key sites include The Kensington, a new landmark billboard in London created by Zaha Hadid Design, plus Waterloo Motion, Motion in the City and London Bridge Motion.


The campaign was planned and bought by Omnicom Media Group's PHD. 

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