Fruit of the Loom - "Stash with Stacks"

Lemon Scented Tea

Lemon Scented Tea Amsterdam, Netherlands

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Brand: Fruit of the Loom
Country: Netherlands

Advertiser: Fruit of the Loom Inc.

Title	Stash with Stacks
Agency	Lemon Scented Tea
Campaign	So light you wont notice
Advertiser	Fruit of the Loom Inc.
Brand	Fruit of the Loom
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Web Film
Length	96 seconds

About Lemon Scented Tea

In today’s society it’s becoming more and more challenging to get noticed as a brand. Now more than ever it is key to make an instant emotional connection with your consumers to cut through the (digital) clutter. Not only by making engaging communication, but by becoming an engaging brand. But how do you make such a connection?

The Brand Hero Approach

Using stories to engage people is used from the Bible to James Bond. All these stories have one similar structure. There is always a hero, the hero fights to achieve a goal. He has various means to reach that goal. standing in the way of that goal is an adversary. Always. The adversary interferes with the hero and keeps him from achieving its goal. That's when things get interesting. That's when a conflict is born. This conflict is the true trigger for human engagement. But what works in fims -and games also works for brands. With the Brand Hero Approach we use this unbelievable power of story to create strong brands and produce fully integrated communication campaigns, editorials storylines and brand experiences.

It’s simple, but also revolutionary!

Latest News

Daniel Snelders (art) and Tomas Minken (copy) have joined Lemon Scented Tea as new senior team. With the addition of the new creative team, Lemon has also expanded with an experienced traffic & resource manager, Tilly van Duivenbooden joins Lemon Scented Tea as well. Snelders joins from JWT Amsterdam, Minken previously worked for Roorda, Van Duivenbooden comes from Hudson’s Bay. All have extensive experience at different agencies.

Daniel and Tomas about their choice for Lemon Scented Tea: “As a team creativity has priority. But, we think it is at least as important that this creativity contributes to the development of the brand. The brand story should be told in the right way. That is why we haven chosen Lemon Scented Tea. Storytelling offers great opportunities to create creative campaigns, built upon a solid and relevant brand foundation.”

Tilly about her choice for Lemon Scented Tea: “After a few years at client side it was time to immerse myself into the agency vibe again. LST is made up of talented, driven professionals of all ages and backgrounds who work together as a team to build projects on the foundation of Storytelling. It is a challenging and inspiring environment to be part of."

Gijsbregt Vijn, managing director Lemon Scented Tea: “Daniel and Tomas have the experience to create exactly the creative solutions marketers are increasingly asking for. They are able to tell the broad story of the brand and translate this very precisely into online and offline ideas. It is our mission to make brands consistently stand out through the Power of Story. Daniel and Tomas are the perfect team to contribute to the next step in the growth of our agency."

Vijn about van Duivenbooden: “Tilly has a wide experience in managing daily project organisations on agency side and on client side. Next to her organizing skills she has a wide network of online and offline specialists and has a wide experience in digital production. That’s exactly what we need in our ambition to seamlessly infuse creative concepting into production and vice versa! Maybe even more important she’s a great woman to work with.”