Little Big Change - "Changing the Rules of Diaper Land"

Lemon Scented Tea

Lemon Scented Tea Amsterdam, Netherlands

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Brand: Little Big Change
Country: Netherlands

Advertiser: Little Big Change

Title	Changing the Rules of Diaper Land
Agency	Lemon Scented Tea
Campaign	No shit other than ours
Advertiser	Little Big Change
Brand	Little Big Change
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Web Film
Length	81 seconds

About Lemon Scented Tea

No conflict, No story

In today’s society it’s becoming more and more challenging to get noticed as a brand. Now more than ever it is key to make an emotional connection with your consumers to cut through the clutter. But how do you make such a connection?

To create emotional connection with your brand, it’s essential to have a clear brand story. Your goal and adversary should be the central elements of the story, as those two elements touch the most needed part of the brain to make deep emotional connections. We use this thinking not only to create campaigns and content, but also to bring engagement in the heart of the company to accelarate transformation. Only then you'll stand out from your competitors, you'll engage with your consumers & employees and you'll win their hearts.

It’s simple, but also revolutionary!