We believe every brand needs a purpose. Ours is health and happiness. We didn’t always know it, though. When we opened our doors in 1967, we drove results purely with creativity. That creativity will forever remain at the heart of our agency. But as the years passed, we grew to want more — a deeper meaning for ourselves and our clients. We found it in doing work for brands that bring something good to the world. And so, LRXD’s mission was born: To invest our creativity in brands that help people celebrate feeling good.
Beyond working with companies and people who share our outlook, we’ve carefully designed an agency where health and happiness defines our culture, the talent we attract and, ultimately, the work we produce. In everything we do, we genuinely give it our all to create more happiness in the world. Collectively, we’re a group of people in passionate pursuit of doing good things in our lives outside work, as well. In building this agency, we’re following our intuition and staying true to who we are. We like being happy. Let’s find out if you do, too.
Marketing a Nutrition Brand That Lives Up to Its Promise (Not Its Name)
“LOVE” spelled backwards is “EVOL.” Evil? Really? According to the frozen-food brand’s social media accounts, it’s pronounced e-vul, which doesn’t seem much better. I could spend the rest of this article debating whether the name is a devilish distraction or an attention-grabbing denouncement of Big Food. But I won’t. Because as perplexing as the name