Campaign Remodel
Advertiser State Farm Insurance Companies
Brand State Farm Life Insurance Company

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television

About DDB Worldwide Inc.

DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. Some of the agency's largest clients include Capital One, McDonald's, Mars, Molson Coors, Johnson & Johnson, Unilever and Volkswagen, among others. 
In the last year alone, DDB has been named number two most creative network by Cannes,network of the year by the One Show and  greatest agency in history by Forbes and our global CEO Wendy Clark was inducted into AMA Hall of Fame.

Latest News

DDB Dubai Launches All The Colors of White for Centrepoint

Following a pitch earlier this year, DDB is launching Centrepoint’s pre-festive season campaign called the “White Wednesday Sale” from November 18thto December 5th 2020. In a distinctly disruptive approach, Centrepoint moves its sale to Wednesday instead of Friday. In a heavily cluttered environment led by promotions and the “white” seasonal theme, Centrepoint and DDB adds a creative twist by inverting the conventional white theme with colors in a campaign called “Color your world”. Inspired by the colors of the Centrepoint logo, the creative executions used a contrast of colors on white to brighten the occasion of the sale. This allows the campaign to be very specific and ownable by the brand, in addition to making it stand out during a very competitive time of year for retailers. Further leveraging specific demographics, the work also features multiple influencers: Shouq, NourAldin Al Yousuf, Mahira Abdelaziz, Tamara Jamal, and Layan Salem; covering all categories – women and men’s fashion, kids and babies’ fashion and essentials, beauty and sports. Moreover, a jingle with catchy lyrics truly brings to life “Centrepoint’s White Wednesday Sale”.  

Commenting on the campaign, Hubert Boulos DDB, CEO Middle Middle East says: “There is absolutely no reason why promotional campaigns cannot build brand image at the same time. This is a typical example where bottom-of-the-funnel push communications and top-of-the-funnel pull communications can be combined for the ultimate benefit of the brand.” 

Adds, Mithil Shah, Centrepoint’s Sr. Marketing Manager, Digital:

“Our creative objective was to establish top of mind for Centrepoint’s White Wednesday Sale across the Middle East and this was executed beautifully by DDB in the form of a captivating visual language combined with a catchy jingle. To amplify the creativity, we partnered with the most popular influencers in the region and backed our creative campaign with a strong media strategy that would drive maximum reach, ultimately leading to high conversions for Centrepoint online and in-stores.”

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