TitleDaughter and Mother
BriefWe're shocked as we watch this film, which shows a little girl looking after her young mother, who clearly suffers from Alzheimer's. However, the ending reveals that the girl is actually an adult and that her mother is an elderly woman. The message: Alzheimer’s is a disease that affects not only the person suffering from it, but also their children.
Agency
Campaign Daughter and Mother
Advertiser Cure Alzheimer's Fund
Brand Cure Alzheimer's Fund

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PostedAugust 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Production Company
Executive Creative Director M..e S...h Subscribers Only
Creative Director A..m L....ay Subscribers Only
Creative Art Director M....ew B...k Subscribers Only
Copywriter M....ew B...k Subscribers Only
Art Director A..m L....ay Subscribers Only
Chief Strategy Officer C....al ..x Subscribers Only
Planning Director V...y Sz....ta Subscribers Only
Account Director J..h G....an Subscribers Only
Director D...d S...e Subscribers Only
Director of Integrated Production D...d R...e Subscribers Only
Executive Producer ..y We.....mer Subscribers Only
Executive Producer D...e M...nn Subscribers Only
Music Producer M....sa C....er Subscribers Only
Music Producer S...a ..n Subscribers Only
Producer M..c G...l Subscribers Only
Executive Producer R...h La....la Subscribers Only
Executive Producer C...na De....on Subscribers Only
Producer M...a R..e Subscribers Only
Conform and Finishing .o . Subscribers Only
Director of Photography (DOP) M..k Lal.......Else Subscribers Only
Editing Company N...er . Subscribers Only
Editor J...n Ma.....ld Subscribers Only
Sound Engineer E..n Ma.....ele Subscribers Only
Conform Artist .d S....en Subscribers Only
Music H...d C..y Subscribers Only

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