TitleDaughter and Mother
BriefWe're shocked as we watch this film, which shows a little girl looking after her young mother, who clearly suffers from Alzheimer's. However, the ending reveals that the girl is actually an adult and that her mother is an elderly woman. The message: Alzheimer’s is a disease that affects not only the person suffering from it, but also their children.
Campaign Daughter and Mother
Advertiser Cure Alzheimer's Fund
Brand Cure Alzheimer's Fund

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PostedAugust 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Production Company
Executive Creative Director M..e S...h Subscribers Only
Creative Director A..m L....ay Subscribers Only
Creative Art Director M....ew B...k Subscribers Only
Copywriter M....ew B...k Subscribers Only
Art Director A..m L....ay Subscribers Only
Chief Strategy Officer C....al ..x Subscribers Only
Planning Director V...y Sz....ta Subscribers Only
Account Director J..h G....an Subscribers Only
Director D...d S...e Subscribers Only
Director of Integrated Production D...d R...e Subscribers Only
Executive Producer ..y We.....mer Subscribers Only
Executive Producer D...e M...nn Subscribers Only
Music Producer M....sa C....er Subscribers Only
Music Producer S...a ..n Subscribers Only
Producer M..c G...l Subscribers Only
Executive Producer R...h La....la Subscribers Only
Executive Producer C...na De....on Subscribers Only
Producer M...a R..e Subscribers Only
Conform and Finishing .o . Subscribers Only
Director of Photography (DOP) M..k Lal.......Else Subscribers Only
Editing Company N...er . Subscribers Only
Editor J...n Ma.....ld Subscribers Only
Sound Engineer E..n Ma.....ele Subscribers Only
Conform Artist .d S....en Subscribers Only
Music H...d C..y Subscribers Only
Chief Creative Officer David Lubars
Chief Creative Officer Greg Hahn
Executive Creative Director Mike Smith
Senior Creative Director/Copywriter Matthew Brink
Senior Creative Director/Art Director Adam Livesay
Director of Integrated Production David Rolfe
Executive Producer Amy Wertheimer
Executive Producer Diane McCann
Music Producer Melissa Chester
Account Director Josh Goodman
Planning Team Crystal Rix
Planning Team Vicky Szuflita
DIrector David Shane
Director of Photography Mark Laliberte-Else
Executive Producer Marc Grill
Executive Producer Ralph Laucella
Editor Jason MacDonald
Executive Producer Corina Dennison
Producer Malia Rose
Sound Engineer Evan Mangiamele
Producer Sasha Awn
Conform Artist Ed Skupeen
Entrant Company BBDO NEW YORK
Idea Creation BBDO NEW YORK
Production O POSITIVE
Additional Company NO6
Additional Company NO7
Additional Company HEARD CITY

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