Zurich’s Antiquarian book fair wanted to boost attendance, especially among younger readers, so they played a little trick on local Tinder users. They created profiles for three of literatures most heartbroken characters and brought Johann Wolfgang von Goethe’s Werther, Leo Tolstoy’s Anna Karenina, and Theodor Fontane’s Effi Briest into the modern dating world. The twitter community flirted and interacted with the three protagonists and connected on the topics of 18th and 19th century literature and when it came time to set a location for the first meet, it was none other than the grounds of the book fair.
