Game of Thrones is the most illegally downloaded TV show ever. Facts like these are kind of a pain if you sell DVDs like MediaMarkt. But maybe illegal downloaders could be a target group? Introducing Game of Torrents, an engaging and entertaining online activation. On the biggest download sites for subtitles, alternative versions were uploaded. When fans downloaded the subtitles for their favourite series, they were confronted with criticisms of their piracy activities and even a few spoilers. Ouch! Eventually they were offered a legal alternative: the best series at criminally low prices.