TitleGame of Torrents (Film Case)
BriefGame of Thrones is the most illegally downloaded TV show ever. Facts like these are kind of a pain if you sell DVDs like MediaMarkt. But maybe illegal downloaders could be a target group? Introducing Game of Torrents, an engaging and entertaining online activation. On the biggest download sites for subtitles, alternative versions were uploaded. When fans downloaded the subtitles for their favourite series, they were confronted with criticisms of their piracy activities and even a few spoilers. Ouch! Eventually they were offered a legal alternative: the best series at criminally low prices.
Campaign Game of Torrents
Advertiser Media Markt
Brand Media Markt

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PostedAugust 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director M...el O...n Subscribers Only
Creative Director P...er S...s Subscribers Only
Director B...o De....he Subscribers Only
Account Director ..m T...s Subscribers Only
Account Manager S...na S....ns Subscribers Only
Agency Producer In....rg ..n H..f Subscribers Only
Art Director A...n T...as Subscribers Only
Copywriter K...er Ja....ns Subscribers Only
Digital Expert G...e C...s Subscribers Only
Director of Photography (DOP) P...er Ne....ck Subscribers Only
Editor A....as .e R...er Subscribers Only
Editor ..m R..s Subscribers Only
Sound Designer M...o ..n R..t Subscribers Only
Creative Director Manuel Ostyn
Creative Director Pieter Staes
Art Direction Arjen Tarras
Copywriter Kasper Janssens
Account Director Tom Thijs
Account Manager Ena Stevens
Producer Ingeborg Van Hoof
Editor Andreas De Ridder
Editor Tim Ruts
Director of Photography Pieter Neirynck
Sound Design Menno Van Riet
Digital Expert Giele Cools
Entrant Company Wunderman Antwerp
Idea Creation Wunderman Antwerp
Production Wunderman Antwerp

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