TitleMna Nam | Sanlam National Savings Month
Agency
Campaign Mna Nam
Advertiser Sanlam
Brand Sanlam

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Be inspired by the best creative work from around the world.

PostedAugust 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
Account Management B....wa M...o Subscribers Only
Account Management K...y L...ki Subscribers Only
Account Management K....en B...e Subscribers Only
Account Management Sa....ah F...e Subscribers Only
Account Management T...n W...er Subscribers Only
Account Management ..m Y...g Subscribers Only
Art Director C....on W...on Subscribers Only
Agency Producer A...da Sw.....el Subscribers Only
Agency Producer K...i J...s Subscribers Only
Brand Management K...y Dr....ll Subscribers Only
Brand Management M....ka Oo.....zen Subscribers Only
Chief Creative Officer M..t R..s Subscribers Only
Chief Creative Officer Al....ir K..g Subscribers Only
Director of Content Strategy E..a Dr....nd Subscribers Only
Creative Director C....on W...on Subscribers Only
Creative Director D...an B...e Subscribers Only
Designer A...ew P...en Subscribers Only
Designer B...ca L..t Subscribers Only
Designer C...e ..o Subscribers Only
Designer D...el Z....er Subscribers Only
Designer E....ge Ma....ll Subscribers Only
Designer G...e B...a Subscribers Only
Designer ..e ..n Sc.....yk Subscribers Only
Designer L...l F...ie Subscribers Only
Designer M...s D...s Subscribers Only
Designer Fr....is L...e Subscribers Only
Director ..b S...h Subscribers Only
Editing Company ..w Cr....on Co.....ive Subscribers Only
Editor P..l S...rs Subscribers Only
Editor A....ny M...ay Subscribers Only
Editor Jo....ie Wo.....dt Subscribers Only
Executive Creative Director ..n P...h Subscribers Only
Executive Creative Director D...n K....dy Subscribers Only
Production Company ..g B..d .C Subscribers Only
Media Agency .2 D....al Subscribers Only
Media Agency V...um Subscribers Only
Sound Design Company Pr....re C...er S....os Subscribers Only
Photographer ..b S...h Subscribers Only
Post Production ..w Cr....on Co.....ive Subscribers Only
Producer A...da Sw.....el Subscribers Only
Producer K...i J...s Subscribers Only
Producer Sa.....ne Le....on Subscribers Only
Developer J...n St....ns Subscribers Only
Developer P..e Bla......icz Subscribers Only
Project Manager An.....ie Bl.....orf Subscribers Only
Project Manager E..a Ra.....en Subscribers Only
Project Manager N....ie Bl.....rd Subscribers Only
Recording Studio Pr....re C...er S....os Subscribers Only
Social Media Manager A...an At....on Subscribers Only
Social Media Manager E..a St.....an Subscribers Only
Strategist L....nt C...ez Subscribers Only
Strategist M...n C....en Subscribers Only
VFX Artist A...ew P...en Subscribers Only
VFX Artist D...el Z....er Subscribers Only
Copywriter E..a Dr....nd Subscribers Only
Copywriter E..a St.....an Subscribers Only
Copywriter J...d O...nd Subscribers Only
Copywriter J...e Et.....ge Subscribers Only
Copywriter K....th ..n R...en Subscribers Only
Copywriter K...ti R...tt Subscribers Only
Copywriter Sa....ha C....tt Subscribers Only
Copywriter T...in G...n Subscribers Only
Copywriter W...y B..t Subscribers Only
Creative lead for agency Alistair King
Executive Creative Director Dan Pinch
CCO Matt Ross
Executive Creative Director Devin Kennedy
Creative Director Cameron Watson
Creative Director Ken van Reenen
Creative director Damian Bonse
Creative director & copywriter Jared Osmond
Designer Elridge Marshall
Digital copywriter Emma Drummond
Website Design Eugenie Botha
Senior Digital Designer Joe Van Schalkwyk
Animator Daniel Zoeller
Digital Designer Liezl Fourie
Digital Designer Chloe Igo
Digital Copywriter Kirsti Rivett
Digital Copywriter Tamsin Green
Front End Developer Pete Blaszkiewicz
Strategy Lauren Volmink
Media relations and influencer engagement Bukelwa Monqo
Media relations and influencer engagement Savannah Feeke
Copywriter Wendy Birt
Agency producer Kathi Jones
Agency producer Ananda Swanepoel
Client Service Tim Young
Client Mariska Ousthuizen
Client Kelly Driscoll
Community Manager Adrian Atherton
Film Direction Rob Smith
Client Service Kirsten Bohle
Entrant Company KING JAMES GROUP
Idea Creation KING JAMES GROUP
PR KING JAMES GROUP

About King James

King James Group is a 20-year old, independent South African agency, made up of seven specialist companies and divisions that work in tandem. We put idea explosion ahead of idea integration. Everything starts with a bold idea, and where that idea comes from in the group is irrelevant. In our experience, the best ideas have a flammable quality. Everyone that encounters it wants to add to it, with interest, and in doing so the idea is exploded through the group into whichever mediums make it more powerful. This collaborative structure has a significant effect.
There are no parameters to how we think. No limitation to our solutions. There’s no idea that can’t be had, can’t be acted upon or made better by someone else in the building. We take the most compelling qualities of a brand and make them spectacularly memorable for a world that doesn’t think in media silos. 

Latest News

There's never been a better time to be an investor

South Africa, 2 September 2019: It’s a whole new world. A new fantastic point of view. And there’s never been a better time to be an investor.

In a time of pervasive negativity, Sanlam’s evocative new TVC and through-the-line campaign collages together a symphony of incredible innovations and precious human moments to remind us to see the good. To choose to see the opportunity. Created by The King James Group, the advert edits together found footage of political speeches, talk shows, Ted Talks, news clips and more, to voice the nostalgic ‘Whole New World’ track we all know and love.

We flash through a series of life-changing moments, featuring iconic faces like Nigerian novelist Chimamanda Ngozi Adichie; futurist Stafford Masie; poet Koleka Putuma; theoretical physicist and Mars One Project finalist Dr Adriana Marais; ballet dancer Mthuthuzeli November; inventor Kiara Nirghin; and South African rapper, Rouge. We see a baby smile after receiving a cochlear implant in Johannesburg. We see Tilly Lockey flex her incredible robotic arms. We dive into the ocean to witness the world’s first sea-grown crops. We fly through solar wind farms, celebrate love at a Pride festival and relive that supersonic Stratos freefall.

And in doing so, we remember, there’s so much potential, everywhere. Jared Osmond, Creative Director at The King James Group, says, “Negative sentiment is contagious. And the problem is that often there’s no evidential basis for such extreme views of the world. We wanted to step back and see if there were examples of ideas, individuals and opportunities that told a different story. One that bristles with possibility.

The idea was ambitious from the outset, so we were in unchartered territory for 99% of the process. The final edit is 65 seconds long and has 64 shots. That’s a lot for any commercial. But when you consider that our shots had to be stock or found footage to live up to the idea, this became an insane task. Each individual we identified had to represent the avant-garde or cutting edge of their field, which made getting rights and access to their clips very complicated.”

Osmond adds the campaign encapsulates the fact that Sanlam Investment’s offering is currently and will only become more innovative. “This comes down to thinking applied to portfolio structuring and the Alphas they’re constantly investigating and evaluating. But when you step out from behind their product curtain for a moment, you also realise that their attitude to the world is itself an innovation.”

The world of investing has dramatically changed. And that can either be something that’s terrifying or amazing. It all comes down to perception. Sanlam Investments believes there’s never been a better time to invest. With the rise of technology comes an abundance of innovation. But it’s also about human connection and an innate optimism to make the world a better place.

Think about impact investing and the desire to sustainably give back. Or investing in the Mars mission to fuel our race to find a new home in space. Or investing in offshore – namely ocean-floor food security. Or investing in buildings +1 km high into the sky to accommodate mass urban dwellers. Or investing in robotics and giving young people like Tilly Lockey bionic limbs.

Nersan Naidoo, Chief Executive of Sanlam Investments says, “We know there’s a lot we need to fix. But we also need to recognise all the wondrous, miraculous things happening in this world right now. It’s captured in that baby’s face when she hears her mother’s voice for the first time. As leaders in investments, we wanted to show investors that there’s never been a better time to invest. We’re living in a time of unprecedented opportunity, where there’s a chance to invest in things that potentially have a ground-breaking impact on how we live, heal, give back and connect. It’s a whole new world indeed.”

The TV ad launches on 1 September. 

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