TitleDustSee
BriefOn certain days when air pollution is high, the skies are still clear, discouraging people from wearing masks. This smartphone app presents real-time data about air pollution in a highly visible way, localised for users based on their GPS coordinates. Augmented reality allows them to physically see and interact with the pollutants in the air. And of course the app warns them when they need to wear a mask. They can even share the images via social media to warn others.
Agency
Campaign DustSee
Advertiser Seoul Metropolitan Government
Brand Seoul Metropolitan Government

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PostedAugust 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Applications
More InformationSubscribers Only
Director Y....ng .o Subscribers Only
Copywriter Y...g C..e Subscribers Only
Graphic Designer W....uk J...g Subscribers Only
Agency Producer S...o S...o ..e Subscribers Only
Production Company Som.......ing (....l) Subscribers Only
Development Director P...un Y..g Subscribers Only
Production Company Or.....ode S...d (....l) Subscribers Only
Executive Creative Director K..e H...on .h Subscribers Only
Developer J...ee ..m Subscribers Only
Edit Director ..n Y...g Y..g Subscribers Only
Music Director J..g ..o ..e Subscribers Only
Art Director J...oo ..u Subscribers Only
Developer J...n ..o Subscribers Only
Art Director Ja....ck ..e Subscribers Only
Production Company . . F..E (....l) Subscribers Only
Production Company ..M pr.....ion (....l) Subscribers Only
Production Company Fi.....ks (....l) Subscribers Only
Production Company F...OY (....l) Subscribers Only
Flame Artist C..n W..k ..m Subscribers Only
Executive Creative Director Kate Hyewon Oh
Art Director Jinwoo Ryu
Art Director Jaehyuck Lee
Copywriter Young Choe
Agency Producer Sunho Bae
Film Director Yunsung So
Flame Artist Chan Wook Kim
Music Director Jong Woo Lee
Edit Director Jun Young Yang
Developer Jamin Koo
Developer Junhee Kim
Development Director Pilsun Yang
Graphic Designer Woohyuk Jeong
Entrant Company CHEIL WORLDWIDE
Idea Creation CHEIL WORLDWIDE
Production IM FINE
Production SOMEDAY SPRING
Production ORANGE CODE SOUND FACTORY
Production FAT BOY
Production FIREWORKS
PR CHEIL WORLDWIDE
Media Placement CHEIL WORLDWIDE
Additional Company GAM

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