TitleThe Coffee Line
BriefWhat if cleaner energy was in the café around the corner? To engage an audience of 18 to 45-year-olds on the subject of energy transition, a collaboration between Shell and coffee bar chain Costa turned spent coffee grounds into bio fuel for London’s iconic red buses. Needless to say, this innovation reaped a huge dose of media coverage and got people talking about clean energy and recycling.
Agency
Campaign The Coffee Line
Advertiser Shell
Brand Shell

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PostedAugust 2018
Business SectorSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
Media Type Case Study
Length
More InformationSubscribers Only
Creative Director Jo....an T...y Subscribers Only
Creative Director Ch....ne As....an Subscribers Only
Creative Director F...an L...z Subscribers Only
Agency Producer J...h W...h Subscribers Only
Agency Producer V...ty .e C...cy N...an Subscribers Only
Executive Creative Director L...s P..n Subscribers Only
Creative Team K...m Ha.....ha Subscribers Only
Creative Team J...g Br.....ick Subscribers Only
Creative Team S...n S...n Subscribers Only
Creative Team ..t T...as Subscribers Only
Account Manager S...ne K...f Subscribers Only
Account Planner O...ia J....on Subscribers Only
Executive Creative Director Lucas Peon
Creative Director Jonathan Terry
Creative Director Chermine Assadian
Creative Director Ferran Lopez
Creative Karim Harfoucha
Creative Joerg bredenfick
Creative Simon Sworn
Creative Kat Thomas
Account Management Sabine Knauf
Planner Olivia Johnson
Case Study Producer Jonah Werth
Creative Producer Verity de Courcy Norman
Strategy Account Director Elizabeth Mangano
Creative Content Director David Drummond
Producer Lea Chukri
Videographer Chris Talbot
Videographer Vince Camacho
Animator Jake Huddart
Copywriter Ben Graham
Entrant Company J. WALTER THOMPSON
Idea Creation J. WALTER THOMPSON
Production J. WALTER THOMPSON
PR HILL+KNOWLTON STRATEGIES
Media Placement MEDIACOM
Additional Company COLLOQUIAL

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