TitleDelivering Hope
BriefThe 2018 “Camp Fire” ripped through California right before Christmas, leaving thousands of families homeless in shelters. Many parents feared they wouldn’t be able to give their kids a happy Christmas, while kids worried Santa wouldn’t be able to find them without an address. The US Postal Service got into action, sending letter kits to the shelters and collecting the resulting letters to Santa. These were placed on the digital Operation Santa platform, where people could "adopt" a letter and send a gift to its writer. It let everyday people give directly to those affected — in a uniquely personal way.
Campaign Delivering Hope
Advertiser United States Postal Service
Brand United states postal service

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PostedAugust 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Public Relations
Associate Creative Director J..e ..m Subscribers Only
Senior Copywriter P...a M...o Subscribers Only
Art Director A...a F...er Subscribers Only
Marketing Director Francisco Pérez
Marketing Director Reinalis Torres
Marketing Alan Cohen
Creative Director Aníbal E. Quiñones
CEO Latin America Eduardo Maruri
Copywriter César González
Art Director Osvaldo Vázquez
CCO Latin America Diego Medvedocky
Art Director Diego Steffens
Community Manager Sheyla Concepción
Account Director Carlos Laureano
Account Director Glori Muñoz
Digital Director Marian Medina
Account Executive Frances Rios
Digital Project Manager Jean García
Traffic Coordinator Marisol Pabón
Entrant Company GREY PUERTO RICO

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