Pereira & O’Dell New York continues its promotion for Timberland’s SensorFlex™ comfort system that delivers underfoot support, independent suspension and greater flexibility. The Killington collection allows you to experience extreme comfort and movement in any path you take.
The centerpiece of the campaign is a 2-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza, Jacob Pinto, Storyboard P, Dassy Lee and Marie & Keone, who mutate, trick and break to an original composition by Alphabet Tree.
The work showcases a new Timberland with lighter, more modern looks and utilizes dance and movement to showcase the flexibility and style of its proprietary SensorFlex™ comfort system.
“I’m used to dancing in Timberlands, they’re flexible and comfortable. Flexibility means creativity, openness and well-being,” said dancer/choreographer, Loic Mabanza (a.k.a., "SPEEDYLEGZ ")
Dubbed the “sneakerboot”, Timberland’s Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker.
Pereira & O’Dell / New York: Dave Arnold, Executive Creative Director Juan Leguizamon, Creative Director Jake Dubs, Creative Director Gary Lee, Art Director Maya Renz, Art Director Tennille Teague, Head of Content Production, NY Peter Ostella, Producer Rhea Phipps, Associate Producer Cory Berger, Managing Director Steve Scutellaro, Group Account Director Andy Chang, Account Executive
Production Company: White Label, NY Director: Andrew Margetson DOP: Tristan Sheridan Producer: Ellen Jacobson-Clark
Editorial: Final Cut NY Editor: Michael Dart Wadsworth Executive Producer: Sarah Roebuck Head of Production/Producer: Jen Sienkwicz Producer: Lena Lobel Assistant Editor: Sophie Solomon-O’Connell