TitleINFINITI - Q60 SpeedBot
Agency
Campaign INFINITI - Q60 SpeedBot
Advertiser Infiniti
Brand Q60

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Media Type Digital
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About Critical Mass

The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience-design process. We do this so we can make things simpler, more useful, more entertaining, more convenient. And hopefully, in some way, change their lives. 

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Critical Mass Hometown: Heart of The New West, Calgary - Interviews

Calgary attracts folks looking beyond the New York or San Francisco scenes.

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