TitleDiscover the Unsearchable on a Trail
Agency
Campaign Discover The Forest
Advertiser Ad Council
Brand U.S. Forest Service

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PhilosophySubscribers Only
Media Type Television
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Founder & Chairman D...d A...lo Subscribers Only
Chief Creative Officer B...y P...ce Subscribers Only
Creative Director M....lo P...ca Subscribers Only
Creative & Art Director Fe....do R..s Subscribers Only
Art Director Kr.....her W..g Subscribers Only
Associate Creative Director C...s M..d Subscribers Only
Director of Broadcast Production P..l Al....se Subscribers Only
Executive Producer C..t O....rien Subscribers Only
Broadcast Producer B....on K...er Subscribers Only
Producer N....ia C...s Subscribers Only
Director of Digital Production P...r B....tt Subscribers Only
Digital Producer N..h L...r Subscribers Only
Director of Print Services Me....th W...h Subscribers Only
Group Planning Director A...ew L...h Subscribers Only
Strategist D....ey Th....on Subscribers Only
Social Media Strategist N....ie G...z Subscribers Only
Managing Director R...n O....ne Subscribers Only
Assistant Account Executive A...is N....mp Subscribers Only
Executive Director of Business and Legal Affairs R...ey P....ro Subscribers Only
Business Affairs Manager N....ha R....na Subscribers Only
Director M..t R..s Subscribers Only
Managing Director Cha.......rie An.....oz Subscribers Only
Executive Producer V....ie R...r Subscribers Only
Producer M...li S....se Subscribers Only
Director of Photography Ch......her Bl....lt Subscribers Only
Music and Sound Design Company Sa.....te Subscribers Only
Music Producer/Partner/Owner K..o Si....ra Subscribers Only
Music Producer/Partner/Owner R....to C...ho Subscribers Only
Client Services/Account Fe....da C...a Subscribers Only
Production Coordinator ..a L...a C....ir Subscribers Only
Production Coordinator T..a A...ar Subscribers Only
Arranger M..e V...k Subscribers Only
Arranger H...o Am....fi Subscribers Only
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Editorial A...de E..t Subscribers Only
Editor N..k R....au Subscribers Only
Assistant Editor D..w N....rt Subscribers Only
Assistant Editor E...nn D....ow Subscribers Only
Managing Partner D...an S....ns Subscribers Only
EP C...sy De....ne Subscribers Only
HOP K....en Th.....bb Subscribers Only
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Supervisor/Lead Compositor J..e Mo.....ery Subscribers Only
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About David&Goliath

We are David&Goliath, an integrated creative advertising agency. We’re a true challenger agency. It’s in our name and DNA. We believe there is a challenger in all of us. And that being a challenger is a mindset, not a market position. Our mission is to help inspire people and brands to embrace their challenger spirit to unleash their true potential. Our philosophy and guiding principle is Brave. Brave is having the courage to embrace who you are and live it every day. Brave is our filter for everything we do. From how we inspire our people to bravely take on their biggest fears, to the 10 Brave Ways that guide us, to Today, I’m Brave, the non-profit we created to inspire people all around the world. When your name is David&Goliath, you can’t help but live the challenger spirit every day. And we do this by developing ideas that challenge the status quo and defy category conventions. We help our clients step into their own bravery by taking smart, calculated risks in order to overcome their Goliaths and achieve greatness. 

Latest News

California Lottery’s Pac-Man Scratchers® Takes It To The Next Level By Taking You Back In Time

It’s time to pull out your neon leg warmers, track suits and fanny packs, and rock out to your fav mixtapes. California Lottery is giving us something to look forward to by taking us back to the carefree and colorful 80s. Created by David&Goliath, California Lottery’s latest campaign, “Play On A Whole New Level” is introducing the first-time launch of Pac-Man Scratchers, bringing the game to new levels through this highly anticipated collaboration of two popular brands through this partnership.

 

In the acid-washed jeans decade of the 1980s, Pac-Man, now celebrating its 40th anniversary, revolutionized the world of video gaming. From fostering a love for the game with new audiences, to creating its own merchandise and TV shows, Pac-Man took over the world—and remains as legendary today. Continuing its legacy, California Lottery’s Pac-Man Scratchers family of $2, $5, and $10 tickets will appeal to adults of all ages who revel in the pop culture icons of the popularized decade.

 

“For those who remember the heyday of the 80s, it was one of the greatest pop culture decades ever. Some of the best movies, TV shows, music and video games came from this era and Pac-Man made video gaming history,” said David Angelo, founder and creative chairman of David&Goliath. “With this new Scratchers campaign, California Lottery recreates the excitement of the 80s and gives players a whole new level of gaming experience that’s both nostalgic and highly entertaining.” 

 

Launched on September 14 and aimed at Californians 18+, the centerpiece of the fully-integrated campaign is a :30 spot [YT LINK HERE], which captures the essence of this totally tubular time including BMX bikes, leg warmers, and big hair—all to the iconic Simple Minds hit “Don’t You (Forget About Me).” 

 

“We’re incredibly excited to be launching a campaign that embodies all the fun and optimism we represent as a brand. It’s our way of bringing a smile and some extra entertainment to our players—something we can all use a little more of right now,” said Sharon Allen, Deputy Director, Sales & Marketing at California Lottery. “This product launch will also play an important role in our ongoing mission to generate supplemental funding for California public education.”    

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