TitleSEE THE PERSON, NOT THE SIGHT LOSS 2
Agency
Campaign SEE THE PERSON, NOT THE SIGHT LOSS
Advertiser Royal National Institute of Blind people (RNIB)
Brand Royal National Institute of Blind people (RNIB)

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Outdoor/Out of Home
Length
Head of Brand M...in Wi.....ld Subscribers Only
Brand Manager L...a F...es Subscribers Only
Marketing & Brand Officer M....lm ..i Subscribers Only
Director of Relationships S...ie C....ll Subscribers Only
ECD ..n E...ot Subscribers Only
CD A...s V..e Subscribers Only
Creative H...n Ro....on Subscribers Only
Creative A...m B...k Subscribers Only
Creative .o G....in Subscribers Only
Creative J..e R...er Subscribers Only
Head of Art M..c Do.....on Subscribers Only
designer M..c Do.....on Subscribers Only
designer L..y ..y Subscribers Only
Designer S...hi Ko.....os Subscribers Only
Managing Director & Planning Partner S...h C...k Subscribers Only
Planner C...re Ca.....ael Subscribers Only
Executive Producer C....es C...p Subscribers Only
Producer H...ah G...ne Subscribers Only
Art buyer E..a M...er Subscribers Only
Creative Producer L..y Av......lls Subscribers Only
Business Director Be....ct P....le Subscribers Only
Account Director F....ie E...s Subscribers Only
Account Manager C...a B...e Subscribers Only
Kitty Burroughes K...y Bu.....hes Subscribers Only
Production Company B....it Subscribers Only
Director ..g ..d B...on Subscribers Only
Photographer / Director of Photography I..a &...; F...z Subscribers Only
Typographer M..c Do.....on Subscribers Only
Visualiser ..b Sw....on Subscribers Only
Visualiser C....ie To....nd Subscribers Only
Editing N..k A...x . ..e Pl....om E....rs Subscribers Only
VFX Company G...th B....an . ..e M..l Subscribers Only
Post / VFX producer ..m M...on . ..e M..l Subscribers Only
Grade J...s B....rd . ..e M..l Subscribers Only
Audio ..m H...y . W..e S....os Subscribers Only
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Media Planner H...ah W...on Subscribers Only
Media Planner S...rt Wh.....ad Subscribers Only

About The&Partnership

We are The&Partnership. We bring ideas and technology together to power brands and businesses. 
The&Partnership is a future-focused creative agency whose mission is to bring together creativity, technology and data in new, exciting and effective ways.
The&Partnership London is the creative centre of The&Partnership, which is both the UK’s largest and Europe’s fastest-growing independent agency network, increasingly known for its innovative in-sourced model. Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined network has seen record growth, expanding across 17 new European markets and doubling in size against a challenging industry backdrop in the last few years. It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas.

Latest News

British Gas Christmas

British Gas today launches a playful Christmas campaign to highlight how they keep customers’ homes running smoothly throughout the season, and even on Christmas Day.

 

Christmas can be the worst time for something to go wrong in the home and British Gas work tirelessly to ensure that those without hot water, or those most vulnerable, are seen the same day.

 

We want this campaign to reassure our customers that after a hugely difficult year, we’ll be there for them as they celebrate Christmas. We hope we don’t see you on the big day, but save us a mince pie if we do!

Jill Dougan, Sales and Marketing Director at British Gas

 

Running across DOOH and social, the campaign reflects on the scary thought of losing your heating and hot water due to a broken boiler, by replacing chilly body parts with festive foods.

 

The start of 2020 saw British Gas launch ‘Here to solve’ which brought to life the emotional importance of a smooth-running home. The platform then developed during the first Covid lockdown, where the campaign shifted to focus on the efforts British Gas staff were going to, to solve for customers in challenging circumstances.

 

The Christmas campaign rounds off the year with a smile, bringing some much-needed humour and cheekiness.

 

We could all do with a little light relief and if there was ever a time for vegetable based innuendos – that time is now. Should your boiler conk out, British Gas are there, even on the big day – so if your sprouts start shivering, we want to make sure everyone knows who to call.

Sam Willard, Creative Director at The&Partnership

 

The DOOH will be played out programmatically via GroupM’s iDOOH planning and activation tool, using ROUTE and geolocation mobile data to determine the most optimum screens and hours for targeting. Large and smaller formats will target our core audience hour-by-hour with the playful creative execution.

 

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