Title#ThrillUpYourBeast
Agency
Campaign #ThrillUpYourBeast
Advertiser Apollo Tyres Ltd
Brand Apollo Alpha

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Director A....as B...s Subscribers Only
Director of Photography (DOP) R...nd St....ch Subscribers Only
Special Effects / VFX Mac......on, St.....rt Subscribers Only
Music ..e G...an Wa....nn T..m Subscribers Only
Account Director ..y C....an Subscribers Only
Account Director S....il K...r Subscribers Only
Account Director S...it M....ty Subscribers Only
Creative Team S....ep S...al Subscribers Only
Creative Team A....sh B...j Subscribers Only
Production M....ep S...h Subscribers Only
Production G...sh K..t S...h Subscribers Only
Account Manager V....av S...ni Subscribers Only
Account Manager T...j K...l Subscribers Only
Account Planner P...ki Bha......rya Subscribers Only
Account Planner A...it C....an Subscribers Only

About J. Walter Thompson India

Humble. Hungry.

Pioneers are hungry. We are restless, never satisfied. We respect the need for help on our journey, and reach out to collaborate. We value the significance that a new perspective can bring. We constantly challenge ourselves and those around us. We're completely focused on the work.

Work that drives our clients' businesses. Work that enables brands to adapt to an ever-shifting world. Work that is creative, aspirational and responsible. Work that shapes the world.

200+ Offices

90+ Countries

Bangalore Office 

· D&AD – Graphite Pencil in Glass – Indian Red Cross Society – Blood Banking 
· Cannes – Silver Lion in Design – Indian Red Cross Society – Blood Banking 
· Spikes Asia – Silver in Direct, Promotion – Indian Red Cross Society – Blood Banking 

Mumbai Office 

· Goafest – Gold in Media – Eye Coordination and Research Centre – Fountain of Sight 
· Goafest – Gold in Radio – Godrej – Mama
· Goafest – Silver in Entertainment, Direct, PR – Hellen Keller's Institue for the Deaf and Deafblind – See the Radio
· Goafest – Silver in Entertainment – Godrej Security Solutions – Linkedin Theieves
· Goafest – Bronze in Outdoor – Wintech – Pacifier 

New Delhi Office  

· Cannes – Bronze Lions in Press – Sleep Apnoea India – Night Kills Day 
· AdFest – Bronze Lotus in Direct – Amarsons – Test and Drive 
· Spikes Asia – Bronze in Outdoor – Sleep Apnoea India – Night Kills Day 

Latest News

EXIDE - #DrivenByTheChildWithin

Like bright colourful balloons, we are all born filled with optimism and positivity. But at some point in our lives, there comes a phase that changes it all. We stop being kids and start becoming adults. ‘Adulting’ is the world’s biggest deflator. And the crusher of our positive drive towards life.

On Children’s Day, Exide, a brand that celebrates the unbridled joy and spirit of inner drive found opportunity to remind us exactly that. By showing us how as adults we fail to keep up the positive, cheerful drive in life we had as a child. And it did this, by simply showing us how differently we react to certain common situations in our daily lives.

Commenting on this film, Uttio Majumdar, Head of Marketing, EXIDE Industries Limited  said, “As a brand, Exide not only believes in the irrepressible drive within oneself but fosters it as well, in practice and in spirit. So on Children’s Day, we found a great opportunity to show the world how important it is, not to let go off this childlike inner drive while we grow up.”

Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata who conceptualised the film says, “Kids keep learning from us every day. But on Children’s Day, we decided to change the narrative, by letting children teach us adults a thing or two about life. And show us show how we can embrace life as it comes, with a lot more positivity and drive.”

 

Created for Exide, by J Walter Thompson, and directed by Abhishek Sinha, #TheRevelation has been released online for the 14th of November, Children’s Day.

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