If you work out regularly, you’ll have noticed that you always leave the gym with a smile on your face and a spring in your step. That’s because exercise releases natural drugs like dopamine and serotonin into your system. Which is also the way MDMA (molly, ecstasy, disco biscuits, whatever) works. So why not just hit the treadmill? That was the thinking behind a pop up store created in Amsterdam – of course – by sportswear brand Bjorn Borg, which allowed visitors to swap their drugs for sports kit. A provocative way of reminding people that doing sport is better than taking drugs. |
|
Title | Swap drugs for sportswear – workout is the new high |
Agency | Nord DDB OSL |
Campaign | Swap drugs for sportswear – workout is the new high |
Advertiser | Björn Borg |
Brand | Björn Borg Sportswear |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Case Study |
Length | |
Account Planner | Subscribers Only |
Chief Creative Officer | A....as Da.....st Subscribers Only |
Designer | ..r We.....und Subscribers Only |
Copywriter | M...in Lu....en Subscribers Only |
Designer | J...er H....én Subscribers Only |
Account Planner | J...n R...ll Subscribers Only |
Art Director | C...a U...an Subscribers Only |
Art Director | P...er Sw....rg Subscribers Only |
Social Media Expert | J...s Er....on Subscribers Only |
Account Director | H...a Te.....öm Subscribers Only |
Director | M....da Ca....bo Subscribers Only |
Director of Photography (DOP) | N...n Gu.....öm Subscribers Only |
Director of Photography (DOP) | O..e Li....lm Subscribers Only |
Production Company Producer | M....da Ca....bo Subscribers Only |
Production Company Producer | S...an Wi....öm Subscribers Only |
Production Manager | Ch.....ne N....rg Subscribers Only |
Grading/Online | N...n Gu.....öm Subscribers Only |