If you work out regularly, you’ll have noticed that you always leave the gym with a smile on your face and a spring in your step. That’s because exercise releases natural drugs like dopamine and serotonin into your system. Which is also the way MDMA (molly, ecstasy, disco biscuits, whatever) works. So why not just hit the treadmill? That was the thinking behind a pop up store created in Amsterdam – of course – by sportswear brand Bjorn Borg, which allowed visitors to swap their drugs for sports kit. A provocative way of reminding people that doing sport is better than taking drugs. 

Title Swap drugs for sportswear – workout is the new high
Agency
Campaign Swap drugs for sportswear – workout is the new high
Advertiser Björn Borg
Brand Björn Borg Sportswear

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Length
Account Planner Subscribers Only
Chief Creative Officer A....as Da.....st Subscribers Only
Designer ..r We.....und Subscribers Only
Copywriter M...in Lu....en Subscribers Only
Designer J...er H....én Subscribers Only
Account Planner J...n R...ll Subscribers Only
Art Director C...a U...an Subscribers Only
Art Director P...er Sw....rg Subscribers Only
Social Media Expert J...s Er....on Subscribers Only
Account Director H...a Te.....öm Subscribers Only
Director M....da Ca....bo Subscribers Only
Director of Photography (DOP) N...n Gu.....öm Subscribers Only
Director of Photography (DOP) O..e Li....lm Subscribers Only
Production Company Producer M....da Ca....bo Subscribers Only
Production Company Producer S...an Wi....öm Subscribers Only
Production Manager Ch.....ne N....rg Subscribers Only
Grading/Online N...n Gu.....öm Subscribers Only

Related Ads

Latest Ads