Title#NoPriceOnKids
BriefThis past year, Instagram added a new shopping feature to its app, featuring the price and an e-commerce link to items from any post. UNICEF decided to hack this new feature to shine the light on something absolutely priceless: children around the world. Today, more than 168 million children are engaged in child labor. This first ever hack on the shopping component put a 0€ price tag on photos of children to remind people that a child's life is priceless and to raise awareness and help put an end to child exploitation.
Agency
Campaign #NoPriceForKids
Advertiser UNICEF
Brand UNICEF

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