We all like to daydream about our next potential travel destination. Instagram has made armchair travelling even easier, as we can swipe through perfectly filtered images of historic cities and glorious beaches. In fact, according to a recent study by Expedia, 23% of travellers are influenced by social networks when pondering their next trip. Taking advantage of this fact, low-cost airline Easyjet teamed up with VCCP to create a new app called Look&Book. It’s simple to use: when you “like” an image, the app tells you how to get there via Easyjet – and gives you the option of booking your flight there and then. It even works if the place isn’t properly identified in the post. Just like that, you’ve arrived at your dream destination. And as 33% of travellers told Booking.com that they love to go to “Instagrammable” places, soon you’ll be creating some Instagram envy of your own. Easyjet also plans to adapt the app for other social networks, such as Snapchat. 

TitleLook&Book
Agency
Campaign Look&Book
Advertiser Easyjet
Brand Easyjet

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Applications
Length
Head of Digital D...el Y...g Subscribers Only
Production Company Tr.....ort D....al Subscribers Only
Creative Director D...d Ma.....an Subscribers Only

About VCCP

VCCP prides itself on creating innovative and exciting advertising that transforms the fortunes of clients. 
For example, they helped O2 become market leaders within three years of launching. And once they started working with easyJet, their share price flew up from £4 to £14. 
VCCP has a motto: It only works if it all works. This means they can involve themselves in far more than just advertising. With a thorough understanding of each client's business, VCCP can challenge what's around it, and then transform it. 
With a desire to challenge the bad habits of the big global agencies, the agency is motivated by the belief that they can create a better type of agency - for the people who work there and the clients they serve. 
VCCP is the challenger network for challenger clients.

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