We all like to daydream about our next potential travel destination. Instagram has made armchair travelling even easier, as we can swipe through perfectly filtered images of historic cities and glorious beaches. In fact, according to a recent study by Expedia, 23% of travellers are influenced by social networks when pondering their next trip. Taking advantage of this fact, low-cost airline Easyjet teamed up with VCCP to create a new app called Look&Book. It’s simple to use: when you “like” an image, the app tells you how to get there via Easyjet – and gives you the option of booking your flight there and then. It even works if the place isn’t properly identified in the post. Just like that, you’ve arrived at your dream destination. And as 33% of travellers told Booking.com that they love to go to “Instagrammable” places, soon you’ll be creating some Instagram envy of your own. Easyjet also plans to adapt the app for other social networks, such as Snapchat.
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