Title#FranceAccessible
BriefIn Paris, only 9 metro stations out of 303 are fully accessible to people in wheelchairs. To highlight this fact, a new version of the Paris Metro map was created, showing just one line. On "Accessibility Day" disabled people protested at more than 200 metro stations and the classic map at each station was covered with the fictional new one, grabbing media attention.
Agency
Campaign #FranceAccessible
Advertiser APF France Handicap
Brand APF France Handicap

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