You may be familiar David Ogilvy’s famous line of copy: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” Ogilvy wrote those words in 1957, but more than 60 years later quietness is still a selling point for quality cars.
This stunt – not from Ogilvy, but from the Hungarian agency Café – demonstrates the noise-free qualities of the Audi A8 by recording a radio spot inside the car itself as it prowls the streets. The finished spot was aired without any post-production wizardry, so listeners could hear for themselves just how quiet it is within the Audi A8 cocoon. 

TitleAudio studio – The radio experiment
BriefTo demonstrate the Audi A8’s perfect noise insulation, a radio commercial was recorded on the car's back seat during morning rush hour traffic. There were no special audio effects, just a voice actor and a sound engineer. The payoff came when the actor lowered the window to let the sound rush in from outside, proving his point.
Agency
Campaign Audio studio – The radio experiment
Advertiser Dr. Ing. h.c. F. Porsche AG
Brand Audi A8

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Brand Manager Subscribers Only
Marketing Manager N....rt F...go Subscribers Only
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Creative Director G...r S...s Subscribers Only
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Account Manager Z...fia V...er Subscribers Only
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