TitleOona
Brief"Oona" is one of a series of short films realised for the European Commission as part of the #EUandME campaign. The aim of the campaign is to highlight the benefits of the EU and begin a conversation with Millennials about the future of Europe. Each film is an emotional story of how the EU has empowered young people, representing the values and freedoms that make Europe special. "Oona" highlights the European Union’s Natura 2000 programme, the largest network of protected areas in the world, which offers a safe home to Europe’s wildlife. The film's story is told through the eyes of a young girl and her father, who repair the emotional distance between them through their experience of nature.A quiet and distant teenager, Oona is staying in a cabin in the forest of Finland with her father. He attempts to bond with her by suggesting a hike outside, but the girl has no interest in nature.Her father ventures outside alone and asks Oona to turn off the oven while he’s out – but Oona falls asleep, and soon their dinner is burning. Throwing the charred meat outside, Oona runs into the forest in search of her father.It doesn’t take long before the girl is lost, alone and afraid. Suddenly, a thunderous roar sends shivers down her spine; standing behind her is a giant bear.But the bear is not a threat. It walks away slowly, and Oona follows it out of curiosity until it leads her back home. Her father is himself in a state of panic at the prospect of his missing daughter, and the two embrace, while the bear arrives at his real target: the charred meat left outside the cabin.
Agency
Campaign EUandMe
Advertiser European Commission DG COMM
Brand European Commission, DG COMM

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
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Director Z...a Be....th Subscribers Only

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