TitleAlmost Home
BriefThat familiar “ding” of an incoming message beckons us to reply. And we instinctively pick up our phones...even while driving. But what if we could see the impact of our inattention? Almost Home turns Google Maps into a text editor, allowing visitors to type their text message on any road. The custom font connects to the speed limit data and stretches the message to the exact number of meters that you would be driving blind. "Will be 10 minutes late honey" adds up to 592 blind meters on a 90 km/h road ౼ more than enough time for a serious accident.
Agency
Campaign Almost Home
Advertiser OVK / PEVR (Parents of Child Road Victims)
Brand OVK/PEVR

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PostedOctober 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Site
Length
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