Opening Ceremony / Cotton - "The Most Powerful Tee"

DDB New York

DDB New York New York, United States

11569

Brand: Opening Ceremony / Cotton
Country: United States

Advertiser: Opening Ceremony / Cotton

Title	The Most Powerful Tee
Agency	DDB New York
Campaign	The Most Powerful Tee
Advertiser	Opening Ceremony / Cotton
Brand	Opening Ceremony / Cotton
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	68 seconds

About DDB New York

In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle andMaxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let's stop talking at people and let's start conversations that lead to action.
This heritage is a unique strength that continually tells us who we are, what we believe and how we should behave. It inspires us to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, we are continuing the revolution.

Latest News

With a new tv and digital national campaign, DDB depicts uncomfortable moments in four humorous 15 second ads for Cotton Incorporated. Intentionally fast-paced to defend against the consumer’s ever shrinking attention span, the featured scenarios (which you can see in a YouTube playlist here) include:

Disaster Date - a woman grows increasingly uncomfortable as her date begins to point out tattoos dedicated to his ex-girlfriends
Sketchy Situation - a news anchor grows ill at ease while reporting on a Peeping Tom that looks surprisingly like him
Meme - a woman’s embarrassing fall goes viral and sweeps the Internet
First Day Fail – a series of workplace face-plants gets a woman's first day on the job off to an awkward start

Each spot closes with a voiceover reminding us that while various things in life - dating, going viral, becoming a suspect - can feel uncomfortable, your clothes shouldn’t. Cotton. The Fabric of our Lives®.

The campaign builds off the insight that we are living in uncomfortable times. Less sleep, more stress. Less cruise-control, more traffic. The truth is, we feel uncomfortable more and more often these days. Cotton owns comfort…it makes you look good and feel good. So, during uncomfortable moments, cotton’s got your back. You’ll always be physically comfortable in cotton.

Disaster Date, the first spot is running on Network and Cable, and all four spots will run across digital networks and eventually social.