TitleHailstorm in Istanbul
BriefWhen a major hailstorm hit Istanbul in 2017, many vehicles were badly damaged. So, when the meteorologists warned people of a coming hailstorm the following year, residents protected their cars with draped carpets. Ikea saw an opportunity and with the aid of some price tags turned carpeted cars into an ambient ad, supported by traditional and social media.
Campaign Hailstorm in Istanbul
Advertiser IKEA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Ambient
Executive Creative Director I...y Gu....ar Subscribers Only
Creative Director Subscribers Only
Art Director Subscribers Only
Copywriter E...m G...er Subscribers Only
Account Management Subscribers Only
Agency Producer Subscribers Only
Creative Group Head Subscribers Only
Art Director E..m Yu....ül Subscribers Only
Copywriter B...in A...n Subscribers Only
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