| Title | Hailstorm in Istanbul |
| Brief | When a major hailstorm hit Istanbul in 2017, many vehicles were badly damaged. So, when the meteorologists warned people of a coming hailstorm the following year, residents protected their cars with draped carpets. Ikea saw an opportunity and with the aid of some price tags turned carpeted cars into an ambient ad, supported by traditional and social media. |
| Agency | TBWA\Istanbul |
| Campaign | Hailstorm in Istanbul |
| Advertiser | IKEA |
| Brand | IKEA TURKEY |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Ambient |
| Length | |
| Executive Creative Director | I...y Gu....ar Subscribers Only |
| Creative Director | A...�n Ka.....�lu Subscribers Only |
| Art Director | ..e A...�rk Subscribers Only |
| Copywriter | E...m G...er Subscribers Only |
| Account Management | B...�in B...m Subscribers Only |
| Agency Producer | N...a A...�n Subscribers Only |
| Creative Group Head | E..a E....�an Subscribers Only |
| Art Director | E..m Yu....ül Subscribers Only |
| Copywriter | B...in A...n Subscribers Only |
| Account Supervisor | Y...a E...n �...el Subscribers Only |
| Account Executive | A..�a De....aş Subscribers Only |
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