TitlePaint It Back
BriefSituation:Every year huge wildfires in Croatia turn green forests into black burned areas.Nature is unable to renew by itself, so it needs our help.Scouts of Croatia wanted to organize the afforestation of those burned areas.Idea:From black ash of burned trees we created unique ash crayons. We distributed more than 100.000 crayons via national daily newspaper. With those crayons you can draw a tree, upload it on the website www.boranka.hr and with a donation of 1EUR a virtual tree becomes a real one and is planted by volunteers on burned areas.Results:Simple black crayons painted back burned forest areas of more than 500.000 m2 with +60.000 trees. More than 5.000 volunteers joined the campaign in 45 days of afforestation. This was the biggest afforestation in Croatian history and it pushed the topic in all relevant national news and portals.
Agency
Campaign Paint It Back
Advertiser The Scouts Association
Brand Scout Association of Croatia

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Digital
Length
Chief Creative Director I..r Ml.....vic Subscribers Only
Creative Director D...o B...ar Subscribers Only
Project Manager H..m H...d Subscribers Only
Copywriter I..r Ml.....vic Subscribers Only
Copywriter D...o B...ar Subscribers Only
Account Executive I...a Ml....ic Subscribers Only
Art Director D...o B...ar Subscribers Only
Art Director G....na G...k Subscribers Only
Illustrator B...oo Ta.....aum Subscribers Only
Film C...y Subscribers Only
Film A...a ..d Subscribers Only
Film R..o Vi.....ic Subscribers Only
Digital Artwork De.....an Subscribers Only

Related Ads

Job Board

air-recruitment: Copywriter air-recruitment
London (Central), United Kingdom

Latest Ads