Title | Cheaper |
Agency | Greatest Common Factory |
Campaign | Fârnhäan |
Advertiser | SafeAuto Insurance |
Brand | SafeAuto |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Web Film |
Length |
A new campaign for iFly repositions the pioneer of indoor flying from a bucket list experience to a destination to visit to fly, or bodyflight. Themed 'Choose to Fly,' the advertising from Greatest Common Factory (GCF) emphasizes excitement and fun for adults and kids alike, rather than the engineering marvel that enables the activity. In just three weeks, the campaign has boosted iFly site traffic by 89% and sales by 50%.