We have reimagined the role of the agency as an innovation partner, consultant and end-to-end solutionist. We do the fuzzy front end development of new products and brands, all the way to design, packaging and advertising. Our solutions are never solely strategically led, nor solely creatively driven. The right brain ensures our work is buoyed by data-mined insights and aligned with client business objectives, while the left brain grounds that work in bold cultural truths that resonate with consumers and inspire them to take action. We are a perfectly balanced blend of both areas of expertise, each one elevating and challenging the other.
Together with our uniquely interconnected operating model, this sector focus makes for a distinctly different approach, fostering what we call a culture of possibility— the ability to bring a solution to a challenge from a broader perspective. And while we work in many industries, at our core, We Know Food. From large Consumer Packaged Goods to growing natural/organic brands, to restaurant & hospitality, to agribusiness, we’re all about what you eat.
To elevate all this work in food, SRG has a dedicated culinary staff, complete with a commercial kitchen in which to play. In addition to creating new food products for our clients, our culinary experts are predicting – and making – the future of food. From insight-driven intellectual properties like SRG Culinary Shifts to day-to-day food trends, clients and the media look to our thought leadership.
Life Is Beatiful: What to Do When Your Ad Has a Giant Typo