TitleSaid I Read You... But I Lied
BriefAudiobooks are so popular in Australia that when many people say they've "read" books, actually they haven't. That was the cue for Audible to enlist pop icon and self-confessed bookworm Michael Bolton to record a slightly adapted version of one of his classic songs. "Said I Read You...But I Lied" is a joyous cheese-fest in which Michael sends himself up while getting the message across loud and clear: reading books is now as easy as listening to music.
Agency
Campaign Said I Read You... But I Lied
Advertiser Audible, Inc.
Brand Audiobooks

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Creative Director, Copywriter A...ew C....on Subscribers Only
Copywriter N...an B...ey Subscribers Only
Copywriter H...y St....rd Subscribers Only
Director Z..e P....on Subscribers Only
Agency Producer Tr.....Lee P....ll Subscribers Only
Agency Producer C..a L...e Subscribers Only
Chief Executive Officer (CEO) S...n J...e Subscribers Only
Business Director Ma....ll Ca....ll Subscribers Only
Director of Photography (DOP) A..m H...en Subscribers Only
Editor U....an Se....aj Subscribers Only
Compositor E..n M...in Subscribers Only
Sound Engineer J...e V..o Subscribers Only
Sound Design Company R...le S....os Subscribers Only
PR Agency P..m Subscribers Only
Media Agency ..M Subscribers Only

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