TitleSaid I Read You... But I Lied
BriefAudiobooks are so popular in Australia that when many people say they've "read" books, actually they haven't. That was the cue for Audible to enlist pop icon and self-confessed bookworm Michael Bolton to record a slightly adapted version of one of his classic songs. "Said I Read You...But I Lied" is a joyous cheese-fest in which Michael sends himself up while getting the message across loud and clear: reading books is now as easy as listening to music.
Campaign Said I Read You... But I Lied
Advertiser Audible, Inc.
Brand Audiobooks

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Creative Director, Copywriter A...ew C....on Subscribers Only
Copywriter N...an B...ey Subscribers Only
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