TitleNasty Filter
BriefThe World Cup has a lot of great aspects that unite the world. But there’s another side to the game: hate and racism. Minutes after the World Cup game between Sweden and Germany, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of racial trolling on social media, including threats to both him and his family. So Swedish insurance company Länsförsäkringar launched The Nasty Filter – an autocorrect function that turns words of hate into those of love and positivity.
Agency
Campaign Nasty Filter
Advertiser Länsförsäkringar
Brand Länsförsäkringar

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Creative Director Y..a Ne....rk Subscribers Only
Copywriter ..a R...erg Subscribers Only
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