TitleRoman: An Ode to Arab Feminism - Music Video
BriefMashrou’ Leila are a Lebanese band who compose songs about societal issues affecting the Arab world. To promote their new album in a provocative way, a video was shot by an Arab woman director. The song’s theme of betrayal was turned into a message of empowerment, and it was the first time an Arab Muslim woman had been seen dancing in music video meant for Arab male artists. It also turned the hijab and the abaya into symbols of grace, determination, strength and liberation.
Agency
Campaign Roman: An Ode to Arab Feminism
Advertiser Mashrou' Leila
Brand Ibn El Leil (Son of the Night) Deluxe Edition

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Creative Director J...y Mo.....lem Subscribers Only
Production Company Cl......ino F...s Subscribers Only
Director J...y Mo.....lem Subscribers Only
Producer W...am S...ra Subscribers Only
Producer ..y B....at Subscribers Only
Producer K...e D...n Subscribers Only
Managing Director E...e A....ah Subscribers Only
Executive Creative Director K...m K...n Subscribers Only
Head of Strategy T...ab R..s Subscribers Only
Strategist C..l ..u Ab....ah Subscribers Only
Associate Strategy Director A..a Sa....va Subscribers Only

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