TitleHORNBACH Werkstück Edition 001
BriefHome improvement chain Hornbach believes that the best form of creating is done with your bare hands. With the Werstück Edition, it lived up to this positioning. Fans of designer furniture were invited to get their hands on Danish architect Sigurd Larsen’s Lounge Chair. But there was a catch: it had to be built from scratch by following elaborate instructions and using only repurposed articles from Hornbach. Launched online, it generated plenty of buzz, even among elitist design fiends who normally wouldn’t have paid much attention to the store.
Agency
Campaign HORNBACH Werkstück Edition 001
Advertiser Hornbach
Brand Hornbach

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PostedNovember 2018
Business SectorSubscribers Only
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Creative Director M...on F....er Subscribers Only
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